You can not separate who you are from the work you do and expect to find success and happiness," says author and business owner Sally Petersen. "I’ve found over years of experience that understanding your own attitudes, values and needs is the base for constructing a satisfying business life."

Sally created a one-person business to successfully merge her desire for independence with her unique set of foundation skills. In launching The Write Touch, a writing, editing and desktop publishing business, she drew on previous experience in corporate, nonprofit and government sectors.

She is sought out by other entrepreneurs for advice on issues pertinent to the single-person or small business, teaches workshops based on her book, and coaches on an individual basis.

Her wide-ranging experience includes twelve years as a sole proprietor, a decade in a Fortune 500 high tech firm, a creative post in city government, and years of consulting and advising. A former journalist, columnist and working parent, Peterson holds a BA in journalism and an MS in management.